Last night, I was watching Minister of Tourism, Mr. Jero Wacik addressing the Visit Indonesia Year 2008 in a small panel of dicussion. I forgot what TV channel he was on. I could see that he has a good intent for pursuing this program as a successful one and seems to be already working hard to make it happen. He mentioned about launching a wide-spread ad, commercials on this program.
With all due respect, I could not yet see a kind of world-class campaigns as to attract a big number of tourists to come in. Coupled with unfortunate conditions -- recent flooding -- happening in Jakarta, it's quite a huge challenge. Almost every night, I turn on BBC channel, and have not yet seen any comercials on anything related to Indonesia Year 2008. Just see several beautiful and attractive flashes on India (Incredible India), Thailand (Amazing Thailand), China.....
I suppose that we need to do more in selling. We already have a numerous wonderful destinations and beautiful places to see within Indonesia. Travel acrosss the archipelago, spend one nite in each island, and you will end up with spending the rest of your life in touch with a very diverse, romantic, memorable encounters! 13,000+ islands that are rich in culture, wonderful panoramic views...a truly magnificent Asia, a spendid exotic touch with the archipelago ! Yap, we need to coin a simple yet attracting moto, rather than those complicated one of something like 'celebrating 100 years of nation awakening' ----- who care that we are awakened or not:)
Get in world-class marketers, engage every part of the nation to sell......Very well understood that it seems to be easy said than done. But we need to start from something. Get it right, get it world-class from the beginning, from a small step.
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